TY  - BOOK
AU  - Ellwood, Lain
AU  - Shekar, Sheila
TI  - Wonder woman: marketing secrets for the trillion-dollar customer
SN  - 9780230201606
U1  - 658.8 E5W6 
PY  - 2008///
CY  - Hampshire, UK
PB  - Palgrave Macmillan
KW  - Marketing and Women
KW  - Women and Marketing Management
KW  - Marketing
KW  - Customer
KW  - Customers
KW  - Women
KW  - Target Marketing
KW  - Market Segmentation
KW  - Women Consumers
ER  -