TY  - BOOK
AU  - Capon, Noel
TI  - The Marketing mavens
SN  - 978030735409
U1  - 658.8 C2M2 
PY  - 2007///
CY  - New York
PB  - crown business
KW  - Relationship Marketing
KW  - Marketing
KW  - Customer Relations
KW  - Marketing Management
ER  -