TY  - BOOK
AU  - Mukerjee, Kaushik
TI  - Customer relationship management: a strategic approach to marketing
SN  - 8120332850
U1  - 658.812 M8C8 
PY  - 2007///
CY  - New Delhi
PB  - PHI
KW  - Customer Services and Customer Relations
KW  - Customer Services and Marketing
KW  - Customer Relations amd Marketing
KW  - Customer Relationship and Marketing
KW  - CRM
KW  - Customer Relationship Management
ER  -