Jolly, Adam (Ed.) <br/><br/>
From idea to profit  how to market innovative products and services 

 - New Delhi  Kogan Page India  2005 
 - viii,167p.incl.index 
<br/><br/><label>ISBN: </label>074944522X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Planning<br/>Products Marketing Strategic Planning<br/>New Product Marketing Strategic Planning<br/>Strategic Planning<br/>New Products Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 F7