TY  - BOOK
AU  - Knox, Simon
AU  - Ryals, Lynette
AU  - Peppard, Joe
AU  - Payne, Adrian
AU  - Maklan, Stan
TI  - Customer relationship management
SN  - 8131214350
U1  - 658.812 C8 
PY  - 2006///
CY  - New Delhi
PB  - Butterworth Heinemann
KW  - CRM
KW  - Customer Relationship Management
ER  -