TY  - BOOK
AU  - Burnett, Ken
TI  - The Handbook of key customer relationship management: the definitive guide to winning managing and developing key account business
SN  - 8178084406
U1  - 658.812 B8H2 
PY  - 2001///
CY  - Delhi
PB  - Addison Wesley Longman (Singapore) Pte.Ltd
KW  - Handbook
KW  - Customer Relationship Management
KW  - Customer Relationship
KW  - Marketing Management
KW  - Management
ER  -