TY  - BOOK
AU  - Mahajan, Gautam
TI  - Customer value investment: formula for sustained business success
SN  - 9780761936046
U1  - 658.812 M2C8 
PY  - 2008///
CY  - New Delhi
PB  - Response Books
KW  - Customer Services Management
KW  - Customer services
KW  - Customer Relations
KW  - Value Investment
KW  - Customer Value
KW  - Customer Value Investment
ER  -