TY  - BOOK
TI  - Harvard Business Review on reinventing your marketing
SN  - 9781422162552
U1  - 658 H2 
PY  - 2011///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Customer Relation
KW  - Customer Relations
KW  - Branding
KW  - HBR
KW  - Harvard Business Review
KW  - Marketing
KW  - Reinventing
KW  - Management
ER  -