TY  - BOOK
AU  - Boatwright, Peter
AU  - Cagan, Jonathan
TI  - Built to love: creating products that captivate customers
SN  - 9780071321112
U1  - 658.812 B6B8 
PY  - 2011///
CY  - New Delhi
PB  - TMH Education Pvt.Ltd.
KW  - Marketing Management
KW  - Marketing
KW  - Customer Satisfaction
KW  - Consumer Satisfaction
KW  - Customer Services
KW  - Management
KW  - Customer Relations
KW  - Product Management
KW  - New Poducts
ER  -