TY  - BOOK
AU  - Bennett, Anthony G (Ed.)
TI  - The Big book of marketing: lessons and best practices from the World's greatest companies
SN  - 9780071067645
U1  - 658.8 B4 
PY  - 2010///
CY  - New Delhi
PB  - TMH
KW  - Internet Retailing
KW  - Sore Retailing
KW  - Transportation
KW  - Warehousing
KW  - Wholesalling
KW  - Supply Chain Management
KW  - Supply Chain
KW  - Product Quality
KW  - Product Pricing
KW  - Product Planning
KW  - Product Management
KW  - Services
KW  - Goods
KW  - Supply
KW  - Brand Ambassadors
KW  - Direct Marketing
KW  - Public Relations
KW  - Advertising
KW  - Sales
KW  - Marketing Communications
KW  - Organizational Purchasing Behavior
KW  - Consumer Purchasing Behavior
KW  - Demand
KW  - Marketing Research
KW  - Branding
KW  - Strategic Planning
KW  - Organizational Responsibilities
KW  - Management
KW  - Marketing
KW  - Book
KW  - Big
ER  -