TY  - BOOK
AU  - Shell, G Richard
AU  - Moussa, Mario
TI  - The Art of woo: using persuasion to sell your ideas
SN  - 9781906465223
U1  - 153.932 S4A7 
PY  - 2008///
CY  - Chichester, UK
PB  - Capston Publishing Ltd.
KW  - Selling Ideas
KW  - Ideas
KW  - Psychology
ER  -