TY  - BOOK
AU  - Kennedy, Dan S
TI  - The Ultimate marketing plan: find your hook, communicate your message, make your mark
SN  - 9781593374969
U1  - 658.802 K3U5 
PY  - 2009///
CY  - New Delhi
PB  - Viva
KW  - Selling
KW  - Direct Marketing
KW  - Sales Promotion
KW  - Marketing Management
ER  -