TY  - BOOK
AU  - Masterson, Michael
AU  - Tribby, Naryellen
TI  - Changing the channel: 12 easy ways to make millions for your business
SN  - 9780470375020
U1  - 658.8 M2C4 
PY  - 2009///
CY  - New Jersey
PB  - John Wiley and Sons, Inc.
KW  - Marketing Channels
KW  - Marketing Management
ER  -