TY  - BOOK
AU  - Kotler, Philip
AU  - Maesincee, Suvit
AU  - Jain, Dipak C
TI  - Marketing moves: a new approach to profits, growth, and renewal
SN  - 1578516005
U1  - 658.8 K6M2 
PY  - 2002///
CY  - Boston
PB  - Harvard Business School Publishing
KW  - Tele Marketing
KW  - Marketing Management
ER  -