TY  - BOOK
AU  - Bacon, Terry R
AU  - Pugh, David G
TI  - The Behavioural advantage: what the smartest, most successful companies do differently to win in the B2B arena
SN  - 0814472257
U1  - 658.001 B2B3 
PY  - 2004///
CY  - New York
PB  - AMACOM
KW  - Customer Relations
KW  - Selling
KW  - Industrial Management
KW  - Strategic Planning
KW  - Organizational Effectiveness
KW  - Organization Behaviour
KW  - Business Management
ER  -