TY - BOOK AU - Kolah, Ardi TI - High impact marketing that gets results SN - 9780749464523 U1 - 658.8 K6H4 PY - 2013/// CY - London PB - Kogan Page KW - Electronic Marketing KW - Mobile Marketing KW - Money and Marketing KW - Marketing Mistakes KW - 10 Marketing Mistakes KW - Promotions KW - Public Relations KW - Direct Marketing KW - M-Marketing KW - E-Marketing KW - Ambient Media KW - Posters KW - Sign KW - Print KW - Ads KW - Press KW - Brochures KW - Marketing Plan KW - Customer Sagmentation KW - Marketing Management KW - Internet Marketing KW - Customer Relations KW - Marketing ER -