Gould, Rennie <br/><br/>
Creating the strategy  winning and keeping customers in B2B markets 

 - London  Kogan Page  2012 
 - x,238p.incl.index 
<br/><br/><label>ISBN: </label>978074946614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>B2B Marketing<br/>Marketing Management<br/>Industrial Marketing<br/>Customer Relations<br/>Strategic Planning
<br/><br/><label>Dewey Class. No.: </label>658.802 G6C7