TY  - BOOK
AU  - Gould, Rennie
TI  - Creating the strategy: winning and keeping customers in B2B markets
SN  - 978074946614
U1  - 658.802 G6C7 
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - B2B Marketing
KW  - Marketing Management
KW  - Industrial Marketing
KW  - Customer Relations
KW  - Strategic Planning
ER  -