TY  - BOOK
AU  - Hult, G Tomas M
AU  - Ferrell, O C
AU  - Pride, William M
TI  - Marketing foundations
SN  - 9781133190974
U1  - 658.8 H8M2 
PY  - 2013///
CY  - USA
PB  - South-Western / Cengage Learning
KW  - Target Market Analysis
KW  - Promotion Decisions
KW  - Pricing Decisions
KW  - Product Decisions
KW  - E-Marketing
KW  - Customer Behavior
KW  - Marketing Research
KW  - Marketing Strategy
KW  - Marketing Foundations
KW  - Marketing
KW  - Marketing Management
ER  -