TY  - BOOK
AU  - Krishnamacharyulu, C S G
AU  - Ramakrishnan, Lalitha
TI  - Rural marketing: text and cases
SN  - 9788131732632
U1  - 658.8 K7R8 
PY  - 2011///
CY  - Delhi
PB  - Pearson Education (Singapore)
KW  - Future
KW  - Agricultural Marketing
KW  - Social Marketing
KW  - Marketing Services
KW  - Services
KW  - Marketing
KW  - Consumer Products Marketing
KW  - Promotion Strategy
KW  - Rural Retailing
KW  - Distribution Strategy
KW  - Pricing Strategy
KW  - Product Strategy
KW  - Markets
KW  - Attracting
KW  - Selecting
KW  - Rural Marketing Research
KW  - Rural Consumer Behaviour
KW  - Experiences
KW  - Rural Economy
KW  - Opportunities
KW  - Cases
KW  - Case
KW  - Text
KW  - Rural Marketing
KW  - Marketing Management
ER  -