TY  - BOOK
AU  - Mudie, Peter
AU  - Pirrie, Angela
TI  - Services marketing management
SN  - 8131206556
U1  - 658.809 M8S3 
PY  - 2006///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Services
KW  - Service Management
KW  - Services Marketing
KW  - Marketing Management
ER  -