Peter, J Paul <br/><br/>
Consumer behavior and marketing strategy   

 - New Delhi  TMH  2005 
 - xvi,579p.; incl.index 
<br/><br/><label>ISBN: </label>0070610585 
<br/><br/><label>Subjects--Topical Terms: </label><br/><br/>Marketing Strategy<br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 P3C6