TY  - BOOK
AU  - Peter, J Paul
AU  - Olson, Jerry C
TI  - Consumer behavior and marketing strategy
SN  - 0070610585
U1  - 658.8342 P3C6 
PY  - 2005///
CY  - New Delhi
PB  - TMH
KW  - Marketing Strategy
KW  - Consumer Behavior
ER  -