Arthur, Ivan <br/><br/>
Brands under fire   

 - New Delhi  Portfolio / Penguin Group  2008 
 - xiv,214p. 
<br/><br/><label>ISBN: </label>9780670082261 
<br/><br/><label>Subjects--Topical Terms: </label><br/><br/>Brands<br/>Brand<br/>Case Studies<br/>Cases<br/>Case Study
<br/><br/><label>Dewey Class. No.: </label>658.834 A7B7