TY  - BOOK
AU  - Arthur, Ivan
AU  - Mathews, Kurien
TI  - Brands under fire
SN  - 9780670082261
U1  - 658.834 A7B7 
PY  - 2008///
CY  - New Delhi
PB  - Portfolio / Penguin Group
KW  - Brands
KW  - Brand
KW  - Case Studies
KW  - Cases
KW  - Case Study
ER  -