TY  - BOOK
AU  - Jagpal, Sharan
AU  - Jagpal, Shireen
TI  - Fusion for profit: how marketing and finance can work together to create value
SN  - 9780195371055
U1  - 658.84 J2F8 
PY  - 2008///
CY  - Oxford
PB  - OUP
KW  - Consumer Well Being
KW  - Social Welfare
KW  - Consumer Well-Being
KW  - Marketing Policy
KW  - Optimal International Marketing Strategies
KW  - Fusion
KW  - Competitive Reaction
KW  - Compensation Plans
KW  - Advrtising Productivity
KW  - Promotion Strategies
KW  - Advertising
KW  - Supply Chain
KW  - Integrating Marketing Strategies
KW  - Pricing Policies
KW  - Strategies
KW  - Marketing Finance Interface
KW  - Marketing Management
KW  - Marketing
ER  -