TY  - BOOK
AU  - Heil, Gary
AU  - Tate, Rick
AU  - Parker, Tom
TI  - Leadership and the Customer Revolution: the Messy, Unpredicetable,and Inescapably Human Challenge of making the Rhetoric of Change a Reality
SN  - 0442018525
U1  - 658.812 H3L3 
PY  - 1994///
CY  - New York
PB  - Van Nostrand Reinhold
KW  - Customer Relation
KW  - Marketing
KW  - Management
ER  -