Koehn, Nancy F <br/><br/>
Brand new: how entrepreneurs earned consumers trust from Wedgewood to Dell   

 - Boston  Harvard Business School Press  2001 
 - 468p.; incl. index 
<br/><br/><label>ISBN: </label>1578512212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurial Agency<br/>Dell, Michael<br/>Schultz, Howard<br/>Lauder, Estee<br/>Filed, Marshall<br/>Heinz, H J<br/>Wedgewood, Josiah<br/>Business People<br/>Entrepreneurs<br/>Entrepreneurship
<br/><br/><label>Dewey Class. No.: </label>658.421 K6B7