TY  - BOOK
AU  - Dann, Stephen
AU  - Dann, Susan
TI  - E-marketing: theory and application
SN  - 9780230203969
U1  - 658.872 D2E6 
PY  - 2011///
CY  - Hampshire
PB  - Palgrave Macmillan
KW  - Marketing Management
KW  - Management
KW  - Marketing
KW  - Social Impact
KW  - Web
KW  - M-Commerce
KW  - Mcommerce
KW  - Social Media
KW  - Applications
KW  - Implementation
KW  - Networks
KW  - Community
KW  - Relationship
KW  - Service
KW  - Promotion
KW  - Branding
KW  - Value
KW  - Exchange
KW  - Delivery
KW  - Creation
KW  - Online Consumer Behaviour
KW  - Planning
KW  - Strategies
KW  - Strategy
KW  - Foundation
KW  - Application
KW  - Theory
KW  - E-Marketing
KW  - Emarketing
ER  -