TY  - GEN
AU  - Reason, Ben
AU  - Lovlie, Lavrans
AU  - Flu, Melvin Brand
TI  - Service design for business: a practical guide to optimizing the customer experience
SN  - 9788126560066
U1  - 658.812 R3S3 
PY  - 2016///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
ER  -