TY  - BOOK
AU  - 
AU  - Srivastava,Rajendra K (Ed)
AU  - Thomas,Gregory Metz (Ed)
TI  - The Future of branding 
SN  - 9789351503163
U1  - 658.827 F8 
PY  - 2016///
CY  - Los Angeles
PB  - SAGE
KW  - Branding
KW  - Strategic planning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -