Blank, Steven G. <br/><br/>
The startup owner's manual: the step-by-step guide for building a great company 

 - Pescadero, Calif. :  K&S Ranch, Inc.,  2012. 
 - xxix,571p.illust 
<br/><br/>Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started : The path to disaster: a startup is not a small version of a big company -- The path to the epiphany: the customer development model  -- The customer development manifesto -- Step one: Customer discovery : An introduction to customer discovery -- Customer discovery, phase one: State your business model hypotheses -- Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?" -- Customer discovery, phase three: "Get out of the building" and test the product solution -- Customer discovery, phase four: Verify the business model and pivot or proceed -- Step two: Customer validation : Introduction to costumer validation -- Customer validation, phase one: "Get ready to sell" -- Customer validation, phase two: "Get out of the building and sell!" -- Customer validation, phase three: Develop product and company positioning -- Customer validation, phase four: The toughest question of all: pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview. 
<br/><br/><label>ISBN: </label>9780984999309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Business Enterprises; <br/>Entrepreneurship.<br/>Business<br/>Business People<br/>Customer Relations<br/>Market Surveys<br/>Startup Manual<br/>Startup<br/>Start-ups<br/>Manual<br/>Guide
<br/><br/><label>Dewey Class. No.: </label>658.11 B5S8