TY  - BOOK
AU  - Heding,Tilde
AU  - Knudtzen,Charlotte F
AU  - Bjerre,Mogens
TI  - Brand management: research, theory and practic
SN  - 9781138804692
U1  - 658.827 H3B7 
PY  - 2016///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Brand Name Products
KW  - Branding
KW  - Brand Management
KW  - Marketing
KW  - Marketing Management
N1  - Includes bibliographical references and index
ER  -