Hill, Inge <br/><br/>
Start-up:  a practice based guide for new venture creation  

 - xvii,417p.incl.index  PB 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Machine generated contents note: -- 1. Enterprise and individuals in society and economy -- 2. Personal career paths and motives to start an enterprise -- 3. Which idea is a business opportunity for you? -- 4. Scanning the environment -- researching the industry -- 5. Finding or creating a market? -- 6. Operational design and set up -- 7. Business modelling that fits -- 8. Legal issues and Governance -- 9. Where is the money? -- 10. Show me the money -- Financial planning and pricing -- 11. Opportunity modelling -- 12. Business planning and Start-up -- launch -- 13. Marketing planning and implementation -- 14. Public Relations and sales -- 15. Getting up and running -- 16. Just started -- risky?. 
<br/><br/> Summary: "This book is ideal for students who are looking to start their own business - either as part of a taught module or as a chosen career path on leaving university. It covers all the basic business processes an entrepreneur needs to consider when starting a new venture, and provides cases illustrative of successful start-ups by young people"-- 
<br/><br/><label>ISBN: </label>9781137425836  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Business Enterprises<br/>Management<br/>Entrepreneurship<br/>Small Business Management
<br/><br/><label>Dewey Class. No.: </label>658.11 H4S8