TY - BOOK AU - Hill,Inge TI - Start-up: a practice based guide for new venture creation SN - 9781137425836 U1 - 658.11 H4S8 PY - 2015/// CY - New York, NY PB - Palgrave Macmillan KW - New Business Enterprises KW - Management KW - Entrepreneurship KW - Small Business Management N1 - Includes bibliographical references and index; Machine generated contents note: -- 1. Enterprise and individuals in society and economy -- 2. Personal career paths and motives to start an enterprise -- 3. Which idea is a business opportunity for you? -- 4. Scanning the environment -- researching the industry -- 5. Finding or creating a market? -- 6. Operational design and set up -- 7. Business modelling that fits -- 8. Legal issues and Governance -- 9. Where is the money? -- 10. Show me the money -- Financial planning and pricing -- 11. Opportunity modelling -- 12. Business planning and Start-up -- launch -- 13. Marketing planning and implementation -- 14. Public Relations and sales -- 15. Getting up and running -- 16. Just started -- risky? N2 - Summary: "This book is ideal for students who are looking to start their own business - either as part of a taught module or as a chosen career path on leaving university. It covers all the basic business processes an entrepreneur needs to consider when starting a new venture, and provides cases illustrative of successful start-ups by young people"-- ER -