TY  - BOOK
AU  - Lovelock,Christopher H
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy
SN  - 9781944659011
U1  - 658.809 W4S3 
PY  - 2016///
CY  - New Jersey
PB  - World Scientific
KW  - Marketing
KW  - Marketing Management
KW  - Services
KW  - Services Marketing
KW  - Marketing Professions
KW  - Service Industries
KW  - Customer Services
N1  - Includes index
ER  -