TY  - BOOK
AU  - Marcus,Alfred A.
TI  - Innovations in sustainability: fuel and food 
SN  - 1107072794
U1  - 338.927 M2I6 
PY  - 2015///
CY  - Cambridge, United Kingdom
PB  - Cambridge University Press
KW  - Organizations and the Natural Environment
KW  - Innovations
KW  - Sustainability
KW  - Environment
KW  - Fuel
KW  - Food
KW  - Industrial Management
KW  - Technological Innovations
KW  - Green Products
KW  - Sustainable Development
KW  - Environmental Strategic Planning
N1  - Includes bibliographical references and index; Machine generated contents note: pt. I Funding sustainable startups -- 1.Leaders of the pack: Khosla Ventures and KPCB -- 2.Scaling up: Intel Capital and Google Ventures -- pt. II Business models -- 3.Follow the sun: First Solar and Suntech -- 4.Making a revolution: Tesla and Better Place -- pt. III The macroenvironment and industry context -- 5.Ticket to ride: Toyota and General Motors -- 6.Blowing in the wind: Vestas and General Electric -- pt. IV Finding customers -- 7.Carrying that weight: General Mills and Kellogg's -- 8.Bridge over troubled waters: Pepsi and Coca-Cola -- pt. V Competition between mission and non-mission based businesses -- 9.Consensus capitalism: Whole Foods and Walmart -- 10.Sustainability's next frontier: DuPont and Monsanto
ER  -