TY  - GEN
AU  - Park, C Whan
AU  - Maclnnis, Deborah J
AU  - Eisingerich, Andreas B
TI  - Brand admiration: : building a business people love
SN  - 9788126565856
U1  - 658.827 P2B7 
PY  - 2016///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Marketing Management
KW  - Brand
KW  - Brand Building
KW  - Strategic Planning
KW  - Branding
KW  - Marketing
ER  -