TY  - GEN
AU  - Jacobs, Dany
TI  - The Cultural side of innovation: : adding values
SN  - 9781138896291
U1  - 338.064 J2C8 
PY  - 2014///
CY  - London
PB  - Routledge
KW  - New Products
KW  - Consumer Behavior
KW  - Diffusion of Innovations
ER  -