Alon, Ilan  <br/><br/>
Global marketing:   contemporary theory, practice, and cases 

 - 2nd ed.rep. 
 - New York  Routledge  2018 
 - xxvi,699p.incl.index  PB 
<br/><br/><label>ISBN: </label>9780815367703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Management<br/>Global Marketing<br/>Theory<br/>Practice<br/>Cases<br/>Global Marketing Environment<br/>Cultural Evaluation<br/>Social Environment<br/>Global Marketing Communications<br/>Global Marketing Advertising<br/>Global Market Systems<br/>Ethics<br/>Social Responsibility<br/>CSR<br/>Corporate Social Responsibility
<br/><br/><label>Dewey Class. No.: </label>658.84 A5G5