TY - GEN AU - Sinha, Dheeraj TI - India reloaded: inside India's resurgent consumer market SN - 9789385152337 U1 - 658.834 S4I6 PY - 2015/// CY - New Delhi PB - Westland Ltd. KW - Marketing Management KW - Consumer Market KW - India KW - Socio-Cultural Change KW - Consumer Research KW - Mass Markets KW - Consumer ER -