TY  - GEN
AU  - Sahay, Kamalji
TI  - The LIC story: : making of India's best-known brand
SN  - 9789386215482
U1  - 338.04092 S2L4 
PY  - 2018///
CY  - New Delhi
PB  - Macmillan Publishing India Pvt. Ltd.
KW  - LIC
KW  - Life Insurance
KW  - Life Insurance Corporation
KW  - India
KW  - LIC of India
KW  - LIC Story
KW  - Success Story
KW  - Public Sector
KW  - Government Sector
KW  - Insurance Sector
KW  - Indian Brand Business
KW  - Public Sector Unite
ER  -