TY  - GEN
AU  - Ramesh, M Anil (Ed.) 
AU  - Grover, Priya (Ed.)
AU  - Dasgupta, Sabyasachi (Ed.)
TI  - Start-up marketing strategies in India
SN  - 9781787567566
U1  - 658.11 S8 
PY  - 2019///
CY  - Bingley, UK
PB  - Emerald Publishing Ltd.
KW  - Start-ups
KW  - Startups
KW  - Marketing
KW  - Strategy
KW  - Marketing Strategies
KW  - Marketing Strategy
KW  - India
KW  - SWOT Analysis
KW  - Management
ER  -