Pires, Guilherme D <br/><br/>
Ethnic marketing:  theory, practice and entrepreneurship 

 - New York  Routledge  2019 
 - xvi,357p.incl.index  HB 
 - Routledge Studies in Marketing .
<br/><br/><label>ISBN: </label>9781138210608 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Minority Consumers<br/>Market Segmentation<br/>Ethnicity<br/>Ethnic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812 P4E8