TY  - GEN
AU  - Pires, Guilherme D
AU  - Stanton, John
TI  - Ethnic marketing: theory, practice and entrepreneurship
SN  - 9781138210608
U1  - 658.812 P4E8 
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Minority Consumers
KW  - Market Segmentation
KW  - Ethnicity
KW  - Ethnic Marketing
ER  -