D'Souza, Alan <br/><br/>
Brand magic:  the art and science of creating successful brands 

 - Shela  MIPress (MICA)  2021 
 - 244p.illust.  PB 
<br/><br/><label>ISBN: </label>9789391207274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship<br/>Biography-Entrepreneurs<br/>Biography Entrepreneurs<br/>Entrepreneurial Success Story<br/>Success Story<br/>Entrepreneurial Success<br/>Brands<br/>Successful Brands<br/>Brand Magic<br/>Brand Stories<br/>Gujarat<br/>Brand Name<br/>Logo<br/>Symbol<br/>Unique Selling<br/>Positioning<br/>Marketing Communication<br/>Packaging<br/>Advertising<br/>Sales Promotion<br/>Public Relations<br/>Publicity<br/>Direct Marketing<br/>Marketing<br/>Events<br/>Exhibitions<br/>Personal Selling<br/>Brand Equity<br/>Brand Magicians<br/>Verghese Kurien<br/>Tribhuvandas Patel<br/>Amul<br/>Sandeep Engineer<br/>Astral Pipes<br/>Chandubhai Virani<br/>Balaji Wafers<br/>Darshan Patel<br/>FOGG<br/>Satish Chandra Chona<br/>Havmor<br/>Mukesh Ambani<br/>Jio<br/>Reliance Industries<br/>Areez Khambatta<br/>Piruz Khambatta<br/>Piruz A Khambatta<br/>Pirozsha Khambatta<br/>Rasna<br/>Pankaj Patel<br/>Zydus<br/>Zydus Cadila<br/>Achal Bakeri<br/>Symphony<br/>Piyush Desai<br/>Parag Desai<br/>Pankaj Desai<br/>Rasesh Desai<br/>Wagh Bakri<br/>Entrepreneurial Journey
<br/><br/><label>Dewey Class. No.: </label>338.04092 D8B7