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1.
Marketing foundations

by Hult, G Tomas M | Ferrell, O C | Pride, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA South-Western / Cengage Learning 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H8M2 (1).

2.
A Primer on partial least squares structural equation modeling (PLS-SEM)

by Hair, Joseph F [et...al] | Hult, G Tomas M | Ringle, Christian M | Sarstedt, Marko.

Edition: 2nd ed. Publisher: Thousand Oaks, CA Sage Publications, Inc. 2017Availability: No items available : Checked out (1).

3.
A Primer on partial least squares structural equation modeling (PLS-SEM)

by Hair, Joseph F | Hult, G Tomas M | Ringle, Christian M | Sarstedt, Marko.

Edition: 3rd ed. Publisher: Thousand Oaks, CA Sage Publications, Inc. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 511 H2P7 (1).

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