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1.
Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

by Gummensson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8T6 (1).

2.
Customer relationship management

by Knox, Simon | Ryals, Lynette | Peppard, Joe | Payne, Adrian | Maklan, Stan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Butterworth Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 C8 (1).

3.
Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

by Gummensson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8T6 (1).

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