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Private label strategy how to meet the store brand challenge

By: Kumar, Nirmalya
Contributor(s): Steenkamp, Jan-Benedict E M
Material type: TextTextPublisher: Boston Harvard Business School Press 2007Description: xvii,270pISBN: 1422101673Subject(s): Private Label | Private Label Strategy | Brand name Products | Brand Strategy | Brand | Marketing Management | Brand ManagementDDC classification: 658.827 K8P7
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.827 K8P7 (Browse shelf) Available 13106

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