Loyality myths hyped strategies that will put you out of business and proven tactics that really works
By: Keiningham, Timothy L
Contributor(s): Wallard, Henri | Aksoy, Lerzan | Vavra, Terry G
Material type:
TextPublisher: New York John Wiley 2006Description: xiv,254p.; incl.indexISBN: 0471743151Subject(s): Consumer Attitude | Cosumer Reseach | Marketing research | MarketingDDC classification: 658.8343 K3L6
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Ahmedabad (HO) | 658.8343 K3L6 (Browse shelf) | Available | 9962 |
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